Tier 1
Discovery Test Assortment
A compact, low-commitment introduction designed to test visitor response and sell-through.
- Assortment size
- 8–10 SKUs
- Best placement
- Countertop, checkout, kids and family gift area, or dinosaur souvenir section
- Product focus
- Magnets, acrylic keychains, and small plush charms
- Indicative retail
- Approx. $8.20–$15.00
- Indicative wholesale
- Approx. $4.10–$7.50
- Why it works
- Impulse-friendly formats that sit naturally beside Field Museum’s existing dinosaur gifts
Proposed product mix
- Five species-led metal badge / fridge magnets
- Three glow-in-the-dark plush charms
- Two dinosaur acrylic keychains
A simple way to introduce Deep Time Discoveries as a compact collectible story with accessible entry points.
Recommended for Field Museum
Tier 2
Core Museum Shop Assortment
A balanced assortment with stronger visual presence and broad appeal across families, collectors, and gift buyers.
- Assortment size
- 14–18 SKUs
- Best placement
- Dinosaur section, family gift wall, or school-trip shopping area
- Product focus
- Species magnets, plush charms, resin-style dinosaur magnets, and fossil light decor
- Indicative retail
- Approx. $8.20–$24.00
- Indicative wholesale
- Approx. $4.10–$12.00
- Why it works
- A coordinated display spanning impulse, collectible, and giftable formats
Proposed product mix
- 6–8 metal badge / fridge magnets
- 4–6 glow-in-the-dark plush charms
- 3–4 dimensional dinosaur magnets
- Two LED dinosaur fossil magnets or fossil light decor pieces
Species direction
Tyrannosaurus rex · Triceratops · Stegosaurus · Brachiosaurus · Pterosaur · Ankylosaurus · Saurolophus · Dilophosaurus
Tier 3
Signature Deep Time Display
A complete, story-led assortment designed to create a distinctive natural-history feature area.
- Assortment size
- 22–28 SKUs
- Best placement
- Feature table, seasonal display, exhibition tie-in, or family retail zone
- Product focus
- Full magnet family, plush charms, dimensional magnets, LED fossil decor, and selected accessories
- Indicative retail
- Approx. $8.20–$45.00+
- Indicative wholesale
- Approx. $4.10–$22.50+
- Why it works
- A stronger visual story that connects collectible species, tactile formats, decor, and design-led gifts
Proposed product mix
- Full or near-full metal badge / fridge magnet range
- Full glow-in-the-dark plush charm range
- Dimensional dinosaur magnet range
- LED fossil light decor range
- One or two kids dinosaur skeleton headwear pieces
- Selected fossil-inspired jewelry or skeletal accessories
A fuller Deep Time moment that combines collectible species, glow-in-the-dark pieces, fossil-inspired decor, and a small number of high-impact display items.
